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Tuesday, November 1, 2011

5 Inexpensive Ways to Increase Awareness About Your Practice

When you are running a small dental practice, it can be very difficult for you to create awareness about your practice with little or no budget at all. In order for you to grow your practice and gain more patients, you need to factor in new competitors who may have a more aggressive campaign than you, lack of marketing, poor reputation and overall scarceness of resources. All of these things can hinder the growth of your practice and may even lead to the decline in the number of your patients.
As a dentist, being responsible for taking care of the dental health of your patients at the same time having to take care of your practice’s marketing campaign is a no non-sense job. In order to help you out with this daunting task, here are a few inexpensive ways for you to spread awareness regarding your practice.

1. Contribute to Local Homeowner’s Association

Tie up with local homeowners’ associations and offer to write articles or tips to them. These associations often have community bulletins or newsletters which are often running low on material. You can offer to write a couple of articles for them weekly or give talks regarding dental health. You’re not only creating awareness for your practice but you are also building trust and confidence among your prospective patients.

2. Contribute to Local Chamber of Commerce

You can also approach local chambers of commerce and offer to provide education information to the small businesses in your community. You can talk about occupational situations wherein these employees’ dental safety is at stake.

3. Run Inexpensive Local Paper Ads

Try running inexpensive advertisements in your local community paper. You can also offer to write articles or have advertorials, a mix between advertisements and editorials.

4. Befriend Local Realtors

Make friends with the realtors in your community and target new families who are moving into your community. Chances are that these newly transferred families do not have a dentist in their new area yet. You can ask realtors to refer you to these families and individuals when they are in the process of buying a new house. You can provide brochures or business cards for these realtors to give out.

5. Participate in an “Ask Dr. X” Column in Local Paper

Persuade your local newspaper to come up with a “health” section to their website. You can show your support by being available for interviews or questions should any healthcare related queries suddenly come up. You can also provide tips to readers who send in their questions or run a column.

Your Ideas

These ideas are just scratching the surface. Do you have additional low-cost methods of raising awareness for dental practices? Please share in a comment below.


Monday, October 24, 2011

Top Tips for Treating Nervous Patients


By Fraser Hendrie BDS MFGDP of Craigentinny Dental Practice

Don’t get involved unless you really want to help…

Firstly I would say, please don’t look to treat nervous patients if it does not genuinely interest you. We all know that for every patient there is the right dentist somewhere. So if you are certain treating very nervous and phobic patients is not for you, please don’t read any further. Equally if you are looking for a few ideas of what has worked for me and my team over more years than we now care to count, please read on. The list is not meant to be exhaustive by any manner of means and is more a collection of thoughts.

Be on Time

This is a real old chestnut in dentistry, we all know that running exactly to time is exceedingly difficult but arriving for a first appointment and having to sit around for ages waiting is every nervous patient’s nightmare. So if possible set up your practice systems so that new patients coming to see you who are nervous are identified in advance and wherever possible offer a time slot where you are most likely to be on time. For example, the first appointment of the day, after a break or after lunch.

The Longest Walk

It is true that you only get one chance to make a good first impression. There are many ways of doing this including simply walking out to your waiting room, introducing yourself to your patient and making polite chat on the way to the surgery. At Craigentinny, our Nurses are very much part of the whole care process and act as advocates for their patients. So they will call the patient from the seating area, say Hi X my name is y and I will be looking after you today when you meet Dr Z. On the way to the surgery their nurse will make a little polite chat with the patient and quietly let them know that if there is anything that they need she is there for them. On entering the surgery, the patient’s nurse then introduces the dentist. This way the patient feels supported the whole way and hopefully does not feel so intimidated when walking into the surgery with the dentist for the first time.

Do we see what our patients see?

When you work in an environment every day you become blind to how it actually looks. So why not walk out of your surgery right now, clear your mind and walk back in again with curious eyes. What do you see? Is there a lot of clutter, scary dental stuff lying around? A nervous patient is quite likely to assume that everything that they see out on a worktop is for use on / with them. While this is not the case why not remove that doubt for them by clearing the work surfaces as far as you possibly can. Keeping trays on instruments out of line of sight is another important step.

Choices Choices

Give the patient as much control as possible, e. g. most patients will expect to be ushered straight into your chair, why not tell them they are welcome to choose whichever seat they feel most comfortable in. Most will choose the one in the corner of the room as far away from the dental chair as possible. But at least now the patient will have retreated to where they feel safest in the room, which is a great place to start your conversation. Wherever possible keep the conversation flowing with questions.

Big Ears

You really need to listen harder than ever before to the patient as they tell you their story, in it will be all the clues you need to help them, their fears, their triggers, and what things you need to find a way around to stop from scaring them half to death. By asking questions you are showing that you are interested in what the patient has to say and as such are more likely to act on it. Resist the temptation to jump in with solutions as they come to mind, just take notes and let the patient talk out all of their fears. After we are all talked out I usually ask if the patient feels up to letting me look at their teeth, if they prefer to be upright or lying back etc etc. By offering choices all they way you will build trust rapidly. We all know that it is almost impossible to do a thorough examination with a patient sitting upright, but if that is where someone feels able to start lets go. It is fine to be honest and explain to your patient that you can’t see everything as clearly as you would like with them sitting upright. But done nicely and positively it creates a basis of working towards the ideal situation where ultimately your patient will let you tip the chair back in the traditional manner. By reaching out and demonstrating that you are willing to respond to their needs and be flexible along the way, you will continue to build trust and confidence.

There Is A Control Freak in All of us

A few words about the “stop sign”, we all tell our patients about this but you absolutely must respond to it. If you are beavering away and your nurse spots even a waver of a finger, she needs to tell you to stop right away to check where your patient is at. Making sure you have chatted to your nurse to make it entirely clear that she is empowered to stop you at any point is critical, especially with newer team members. Be warned that if you fail to respond to the stop sign, then all trust will be instantly lost and you will have a very difficult treatment session.
It is worth mentioning that sometimes you have to just stop anyway. If you sense that the patient is in any kind of discomfort however mild, stop and remind them that it is ok to raise a hand at any time. Remember that some patients have fears or histories that prevent them from actually doing this even if you give them permission. So respond to a raised hand immediately but don’t rely on it.

Expectations

It is important to develop a basis on which you and your patient can work together. Right up front I think it is important to tell patients that if you work together in a spirit of mutual co-operation then it is highly likely that you will be able to help them. You must however manage their expectations that while you are a committed professional and will do anything in your power to help, it will not all be plain sailing. Explain in advance that there will be some visits where your patient feels that they have taken a huge step forwards and they may have other visits where they feel disappointed in themselves for not being able to make more progress. Remind them that any progress is good and that anything that you try together that does not work is still progress as you have identified something that they would prefer to avoid in future. Truth and honesty need to pervade every aspect of your working relationship, so before doing any treatment at all, it is important to manage expectations and explain that so long as you both agree that overall progress is being made, good and less good visits will be a part of it. A follow up call after a visit never does any harm either.

Attention Attention

Nervous patients need active care and attention 100% of the time. As the dentist you are dealing with what treatment you are doing for the patient, what materials you need etc and managing your patients emotional state too. Recognise that it is difficult to give 100% of your attention 100% of the time. Make it easy on yourself by making sure that everything is set up in advance and that your nurse is totally supportive and on board with helping nervous patients. Your nurse’s job is to support you and the patient throughout the process. If for any reason you need to take your focus away from the patient, your nurse seamlessly will take over. That way between the two of you someone always has 100% of their attention focussed on the patient and how they are doing. We train our team to look at things like how the patient is coping overall, how are they looking pale / florid , what is their breathing like, are they showing signs of a panic response, are their hands relaxed or tightly clenched etc etc.

Talk, Talk, Talk

Some patients like to know nothing about what you are doing, others want to know every little step. Either way you have got to talk, communication is at the very heart of helping the nervous patient relax and feel ok with the situation. Choose your words really carefully, reframe any part of the process that you know will stress them out. E. g. Anaesthetic is not injected, we simply let it soak in r—e—a—-l—l—y slowly – sounds a heck of a lot less threatening and if it is pain free then it will boost the patient’s confidence in your skills. If the patient does not want to know anything about the technicalities that is fine, but make sure you still chat to them throughout.

Don’t distract me!

Ok, actually why don’t you distract me just a little then. Music, video, chat whatever it is but preferably something that is inclusive and everyone in the room can participate in. A patient with a walkman turned up full blast is very isolated, in their own world where their imagination can run wild and can’t hear any of your soothing words. Why not hook their iPod up to your speakers and play their choice of music. It is important to provide guidance on this in advance, as it is known that even if they love heavy metal this will not lower their blood pressure or aid relaxation.

Frequent Breaks

Make frequent breaks part of your routine. Even if you don’t think the patient needs it, stop to offer a rinse, a chance to sit up and move around is always welcome. These offers help to convey your constant concern for the patients’ well-being and show that it is dentistry on their terms not yours. Even if it feels excessive your nervous patients will thank you.

Workflow management

Finally recognise that working with nervous patients who have recently joined your practice can be seriously hard work. But, like so many things in life, by giving first without expecting to receive, you will be pleasantly surprised when your early efforts are repaid. And if you help a patient overcome their fear you have a patient for life and someone who is very likely to tell their friends about your care.
It is critical that every nervous patient receives your very best efforts. Caring for this group of patients is, in my experience, massively rewarding as you see another human being overcome what was previously an insurmountable problem in their life. It is truly wonderful to see the personal growth that often follows when someone resolves a long standing dental fear.
Equally recognise that in helping, your clinical and communication skills will be tested to their limit. The early visits in particular can be emotionally draining for both patient and dentist. As such it is wise to try and manage your workflow to control the number of very anxious new patients that you are working with at any one time.
If you have any tips that aren't mentioned here, please feel free to add them below for others to learn from!

Tuesday, October 18, 2011

Social Media Promotion for Your Dental Office


In a Biznik article, Sue Cartwright, Social Media Marketing Expert, tells us: “With 78% of consumers trusting peer reviews when only 14% trust advertisements, it is essential to be involved in your online community, to build a good reputation and know what people are saying about you. To do this effectively you need to engage in conversations, monitor the outcomes, join the debate, help others and show customers you care as a means to building a loyal network.”
Most dentists don’t have the staff or time to invest in an all-out social media marketing campaign. I do think, however, there are a few things your front office person can do to get your office engaged on Facebook. You can even hire your teenage daughter to do these things. Seriously, $10 an hour, 5 hours a week – not much of an investment. The return will show up, most likely, in patients being more loyal to you, giving you free word-of-mouth referrals, and remembering to keep up with recall visits and follow up with treatment. Why? Because you’ll be engaged, showing that you care!
You’ll need a human page and a fan page to make this work. Here’s how to do it:
1)      At least once a week, if not daily, post personal “happy birthdays” to Facebook friends. Their birthdays show up automatically on the right side of your wall. Your teen staff member will know exactly what to do.
2)      At least once a week, post a photo and caption about your office, a patient, or something in your town. Your teen can become a reporter and make this her weekly pet project.
3)      Comment on 3-5 fan and friend posts each day. Even brief comments like, “This is interesting,” “Congratulations,” or “Awww – how sweet!” are appropriate. Any teen can do this – just make sure she spell checks!
4)      Send messages to your fans and friends once a month with a special offer, such as everyone who comes by the office on St. Patrick’s Day will get a free red toothbrush and a whitening coupon – or kids can come in on Valentine’s Day to pick up a sweet tooth alternative goodie bag from our team! Your teen staff member can even purchase and prepare the giveaway items.
5)      Once a week, post a link to an informative health article or an article about your town. Simply subscribe to your favorite newsletters from health magazines and websites, as well as your city’s blog or newsletter. The ideas will be delivered to your teen’s office email box.

Tuesday, October 11, 2011

Impression Tips—Voids

   ISSUE: Voids on the margin of a preparation compromise   
   the fit and function of the final restoration.    


Cause and Solution:


1. Syringe Technique
     • Voids may be reduced by using a stirring motion while syringing, keeping the syringe tip immersed 
        to avoid trapping air.


2. Air incorporated when loading intraoral syringe
     • Front load syringe by inserting mix tip directly into intraoral syringe and forcing the plunger 
       backwards.




   ISSUE: Voids on occlusal surfaces make articulation  

Cause and Solution:

1. Insufficient Tray Support (weak or low tray walls)
     • Use custom or inflexible (preferably metal) stock trays.

2. Teeth in contact with tray and/or not adequately relieving  pre-set impression material
     • Avoid contact of teeth with tray, or pre-set tray material.

3. Insufficient die trimming
     • Consult with dental laboratory.




If you have questions or would like more information, please call 1.800.359.2455.

Wednesday, September 28, 2011

Preparation for a Valplast Reline

Individual saddles can normally be relined using the injection repair technique (by a Valplast® laboratory). In the case where an overall reline is indicated, the case is normally jumped into a new base.

Take a rubber base impression under the case. The patient should close the mouth to assure full and correct occlusion as the rubber base material sets inside the partial. Once the rubber base impression has set, take an overall alginate impression and remove the case from the mouth inside the alginate impression. Make certain the case is positioned correctly in the alginate impression, and pour the model promptly. Send the model and case to the laboratory without separating the denture from the model.

The laboratory will register the position of the teeth using a plaster or putty matrix before removing the case from the model. A new base will be waxed up and reprocessed using the existing teeth.

Follow the same procedure of hot water immersion when fitting a repaired or relined Valplast® appliance as you do when fitting a new case.

Monday, September 12, 2011

Impression Tips—Tight Fitting Crowns

   ISSUE: Tight Crowns   


Cause and Solution:


1. Early Mouth Removal
     • Closely follow product recommendation for oral setting time.


2. Seating partially set impression material
     • Closely follow product recommendation for oral working time.


3. Poor bond of material to tray
     • Always use a VPS tray adhesive and allow to dry as per product instructions.





   ISSUE: Short Crowns   

Cause and Solution:

1. Insufficient Tray Support (weak or low tray walls)
     • Use custom or inflexible (preferably metal) stock trays.

2. Teeth in contact with tray and/or not adequately relieving  pre-set impression material
     • Avoid contact of teeth with tray, or pre-set tray material.

3. Insufficient die trimming
     • Consult with dental laboratory.




Tuesday, August 23, 2011

21 Tips for Marketing YOUR Dental Practice

21 Marketing Ideas for the Modern Dentist

  1. Buy a mailing list of residents within a certain mile radius of your office and send out marketing postcards to announce your practice, your dental specialty, etc.
  2. Send a direct mail postcard to your target area to announce a new procedure you are offering, or the type of dentistry you specialize in (pain-free, children's etc.).
  3. Create a patient-referral program where current patients get some kind of reward for recommending new patients. The reward could be anything from a gift certificate to a half-price dental cleaning. Word of mouth can be powerful marketing for dentists!
  4. Consider advertising in neighborhood / community newspapers. These newsletters are becoming more and more common, and they could be a perfect marketing option for your dental practice. Only one way to find out!
  5. Add a dose of public relations (PR) to your dentist marketing program. If you're practice is new in town, or if you offer a new technique of some kind, send a press release to your local newspaper.
  6. If you offer a new or unique type of dental technique, try to get your local TV news to cover it. Invite them over to witness the procedure. Most local news channels have a health segment where they cover such things. I recently saw a dentist on the news explaining a new tooth whitening procedure. What a great marketing idea for local exposure!
  7. To coincide with the last marketing idea you could also distribute your press release online. You could use PRWeb - Distribute your news to consumers, journalists and bloggers. 
  8. As an Internet marketing strategy, hire a search engine marketing consultant to improve your website's ranking in the major search engines like Google. This will increase the online exposure for your dental practice.
  9. Another Internet marketing option: Advertise your website with Yahoo Sponsored Search or Google's AdWords. You could put yourself onto the first page of keyword search results almost instantly, if you bid wisely.
  10. If your practice is small, you could create a patient follow-up system and send out holiday and birthday cards (in addition to those checkup reminders).
  11. Create a marketing brochure for your practice. Include information about your training, qualifications, specialty, etc. Give it to patients so they can give it to others when recommending you.
  12. For a less expensive twist on the marketing idea above, you could use a business card instead of a brochure, or a simple flyer about your business.
  13. Publish articles online with topics related to your dental practice. This technique is known as "article marketing." It can help you increase your website traffic, and also your website's ranking in search engines. The key is to have all of the articles linking back to your website as the author / source.
  14. List your dental website in a variety of web directories. This will increase the number of links coming in to your site, which has a direct (and positive) impact on your search engine rankings. This in turn means more traffic and more patients.
  15. Create a dental marketing schedule for yourself. Try to do at least one thing each day to promote your practice. Experiment with new ideas on a regular basis by adding them to your schedule.
  16. Do some research to find out what your competitors are doing, in terms of self-promotion. This can often be an excellent source of marketing ideas and inspiration. Ask yourself, "How can I adopt the same technique but make it even better?"
  17. Join your local chamber of commerce or other business organizations. This can be useful for networking purposes.
  18. Experiment with some of the online dental directories where you can list your website. Just be sure you're able to track where your website traffic is coming from, so you can determine if the listing fees are worthwhile.
  19. Already have one website that ranks well in the search engines? Then why not launch website #2 for double the exposure? This is a dentist marketing idea for the more "advanced class," but it's worth considering. Imagine havingtwo sources for web-based inquiries!
  20. Experiment with radio advertising on one of your local stations. If you pursue this kind of marketing option it will help to have a website address that's easy to remember. Repeat the web address several times during the ad spot, along with your unique skills and selling points.
  21. Continue your dental marketing education by reading up on the ideas and options mentioned in this article, as well as the general concepts of business promotion. Read at least one book each year on the subject of small business marketing.